Who we are
ChitoBrands builds modern consumer brands at the intersection of science, performance, and everyday life.
We create and incubate products that challenge false tradeoffs, proving that you do not have to choose between safety, effectiveness, or thoughtful design. Our work is grounded in next-generation biomaterials, disciplined product development, and a belief that better solutions should feel both intuitive and elevated.
Our Team
Cole Totton
Owner/Operator
Cole is an entrepreneur and execution-focused leader who specializes in commercializing products in highly regulated and complex environments. Through ventures including Pristine Clean Club and the ChitoBrands platform, he brings Fortune 500 execution rigor to early-stage innovation, helping translate ideas into scalable, market-ready products without sacrificing speed, clarity, or accountability.
Caroline Totton
Caroline is a brand and creative leader focused on translating product vision into cohesive, emotionally resonant experiences. At Pristine Clean Club and across the ChitoBrands platform, she shapes visual identity, storytelling, and customer experience to ensure innovation is expressed with clarity and intention. Her work bridges aesthetics and strategy, helping transform technical concepts into brands that feel human, differentiated, and built to endure.
Co-Founder
Sally Bernardin
Director of Growth
Sally is a performance-driven marketing leader with deep expertise in paid search and digital growth strategy. With a track record of scaling acquisition programs across competitive markets, she brings disciplined channel execution, data-driven decision making, and measurable demand generation to Pristine Clean Club and the ChitoBrands platform. Her focus is translating brand positioning into efficient customer acquisition systems that drive sustainable, profitable growth.
Innovation Partners
David Butzer
Formulation Chemist
FCS Consulting
David Butzer is a formulation chemist with ten years of experience in cleaning product development. He specializes in translating client requirements into high-performance, commercially viable formulations, with a focus on custom development for the private label sector. His expertise spans surfactant systems, stability optimization, ingredient compatibility, and scalable manufacturing design. With a decade of hands-on laboratory experience, David is committed to applying proven, effective chemistry to create products that deliver measurable performance and real-world results.
Dr. Abhinav Chauhan
Founder & CEO
Promecens Entosystems
With more than a decade of cross-disciplinary experience across leading research institutions and global organizations, he works at the intersection of immunotherapy, computational biology, and advanced engineered materials. His expertise spans antibody and phage engineering, glyco-engineering, and AI-driven biological design, integrated with materials science to develop ultra-high-purity biomaterials. At Promecens, he leads scientific strategy, global IP development, and commercialization of advanced melanin, chitosan derivatives, and antimicrobial peptides for applications in bioelectronics, semiconductors, aerospace systems, and next-generation therapeutics.
Strategic Partners
Steve Nice
Co-Founder & CEO
Shield Nutraceuticals
Steve Nice is an entrepreneur focused on building purpose-driven businesses that promote personal and environmental wellness. As Co-Founder and former CEO of BedinaBox.com, he helped develop one of the first Oeko-Tex certified mattresses in the United States, advancing cleaner standards in polyurethane foam manufacturing through the removal of dibutyl tin and phthalates. He is currently Co-Founder and CEO of Shield Nutraceuticals, a company dedicated to wellness solutions with an emphasis on regenerative agriculture. Over the past two decades, Steve has built multiple enduring companies designed for long-term impact and sustainability.
Jorge Estrada
International Sales
LCI Inc.
Jorge Estrada is a senior entrepreneur with more than three decades of experience in the agriculture industry, including leadership roles in high-tech agriculture. He is the Founder and CEO of LCI Inc., established in 2000, serving U.S. and international markets. He is also Co-Founder of Earth Conscious Solutions, LLC, focused on environmentally responsible solutions. At Chitosan Global, Jorge leads international sales strategy and global market development.
We’re always open to thoughtful conversations.
If you have questions about ChitoBrands, interest in collaboration, or want to explore how we work, feel free to reach out. We aim to respond promptly and thoughtfully.